Improved Shopping Experience

 

Old Function:

This take on a Saarinen Table was split out by base material as well as the shape of the top. With this setup, when the customer was looking at a product page it was unclear that other base options or top shapes were available.

 

This also led to a repetitive shop path with products that were difficult to discern from one another upon first glance.

 

Update:

I identified the issue and created a simpler layout that clearly displayed all of the options available in one place, simplifying and elevating the shopping experience.

Tulip-thumb2.jpg
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