The design accommodated seasonal content changes where certain elements would shift while maintaining the overall structure. A modular component approach allowed sections to be removed, replaced, or rearranged without requiring a full page redesign multiple times a year.

Multiple collection pages were needed to house products spanning different categories while preserving visual consistency. The design emphasised large product imagery alongside concise bullet points describing each collection.

A content-dense page requiring substantial information to be presented in an engaging and easily digestible format across both desktop and mobile.

The existing header and navigation contained too much content, pushing nearly half of the hero section below the fold on load. This reduced the immediate visual impact of the homepage photography and obscured key product information on product pages.

The header was reorganised and redesigned to deliver a cleaner, more elevated feel — removing visual noise and consolidating navigation into a hamburger menu. The result was significantly more hero visibility on the homepage and clearer product information on product pages.

The expanded navigation states were carefully designed to surface sub-categories clearly. Each level of the hierarchy was considered to ensure customers could orient themselves and reach product categories in fewer steps.